This milestone collaboration comes at a time when both brands are experiencing a cultural resurgence. PUMA has launched their latest RS-0, a reboot of their classic 80’s Running System (RS) line and Polaroid is celebrating 80-years of innovating new technologies to deliver instant gratification and connect the world through sharing. The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium cream suede upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Color Spectrum graphic on the sneaker tongue. The RS-100 Polaroid sneaker reimagines the 80’s RS-100 model with hints of photography elements. The re-issue features classic Polaroid hues in color-blocked style in suede and leather overlays, finished with reflective detailing, a play on the ‘flash’ from a Polaroid camera. The iconic Polaroid Color Spectrum graphic rainbow colors are used prominently, from the colorful outsole to the sneaker tongue. Both shoes feature the PUMA and Polaroid branding found on the tongue label and footbed. For a nice touch, the shoes include a miniature version of a Polaroid instant photo in the Polaroid Classic Border Logo with co-branding used as a hangtag.

Responsibilities:

+ Creative direction

+ Color story

+ Material story

+ Graphic design

+ Storyteller

Featured on:

+ Kicksonfire.com

+ Footwearnews.com

+ Sneakerfreaker.com

+ Solecollector.com

+ Highsnobiety.com

PUMA linked up with legendary Japanese electronic music instrument maker Roland to create a pack of sneakers that celebrates the iconic TR-808 drum machine and relaunch the PUMA R-System. The vibrant colors that saturate the premium materials represent the ’80s retro hues found on the classic TR-808. The released RS-100 features vibrant orange suede with reflective white edges on a white-red pebble leather upper, black ripstop nylon panels, and yellow suede. PUMA and Roland branding can be found on the tongue, footbed, and anodized metal hang tag. “Rhythm Composer TR-808 / Computer Controlled” is printed on the heel. The outsole features lines that mimic the lights on a synthesizer. The modern RS-0 features a premium black leather upper, micro-perf vents, flat reflective laces, reflective midsole details, and signature the TR-808 drum machine colors on the formstrip. A translucent rubber outsole and PUMA and Roland branding throughout to complete the look.

Responsibilities:

+ Creative direction

+ Color story

+ Material story

+ Graphic design

+ Storyteller

Featured on:

+ Kicksonfire.com

+ Nicekicks.com

+ Sneakerfreaker.com

+ Sneakernews.com

+ Solecollector.com

+ Highsnobiety.com

+ Pitchfork.com

This sold out collaboration takes inspiration from the distinguished characters Sonic and Dr. Eggman from the classic SEGA game Sonic The Hedgehog. The premium hairy suede upper of the PUMA RS-0 X Sonic pays homage to the fur of the Blue Blur and sits atop an outsole with yellow checkered pattern and pixelated grass to resemble the roads he rips up in the Green Hill Zone. The milled red patent leather upper of the PUMA RS-0 X Dr. Eggman is a nod to the eccentric Doc’s outfit and rides upon a dull metallic outsole with black and yellow caution stripes to mimic his maniacal mechanized whip. Each shoe is adorned with three gold rings at the end of each lace tip, taking them to the next level.

Responsibilities:

+ Color story

+ Material story

+ Graphic design

+ Storyteller

Featured on: 

+ Kicksonfire.com

+ Nicekicks.com

+ Sneakerfreaker.com

+ Sneakernews.com

+ Solecollector.com

+ Hypebeast.com

+ Highsnobiety.com

+ Esquire.com

+ More…

Whether you smacked the side of the TV, blew into the cartridge, or franticly pressed restart to get your favorite game working again, true retro gamers can relate to this glitchy rendition of the PUMA RS-0. Inspiration for this pack was drawn from a personal nostalgic addiction to gaming growing up and the youthful movement of the throwback tech culture. The Game Error colorway is  emblazoned with a pixelated PUMA Formstripe; a tv static glitch pattern envelopes the midsole and an error code graphic covers the internal booty to represent the 8bit era. The black upper has color pops of potent purple, plasma pink, and electric teal to tie the shoe to the fashion of the early 90’s.

Responsibilities:

+ Creative direction

+ Color story

+ Material story

+ Graphic design

+ Storyteller

Featured on: 

+ Kicksonfire.com

+ Nicekicks.com

+ Sneakerfreaker.com

+ Sneakernews.com

+ Solecollector.com

+ Hypebeast.com

+ Highsnobiety.com

+ Complex.com

This reinvention of the classic PUMA Suede is inspired by curvaceous coastlines dropping off into the ocean abyss. The undulating overlays surrounding the PUMA Formstripe branding resemble the rolling of offshore waves. This trio of tropical hues replicates the vibrant vegetation and landscape of coastal regions. These wavy babies are a perfect pairing for your beach vibes fit. 

Responsibilities:

+ Creative direction 

+ Upper redesign 

+ Color story

+ Material story

+ Storyteller 

Honoring the rich tapestry of Japanese culture PUMA peered into the artistry of landscape design and traditional cuisines for these elevated renditions of the Tsugi Shinsei. The Japanese Garden colorway takes cues from the natural beauty of breath-taking bonsai trees and bamboo bestrewn with cherry blossoms. Rich red maple and golden oak stained suede uppers harmoniously blend with the magnolia white Ignite Foam midsoles decorated in organic hues of spring pink and deep evergreen. A discrete pattern under the shoe’s tongue of blooming cherry blossoms illuminates the understated nature of this design story. Digging into the roots of Japan’s culinary creations PUMA came across the iconic ingredients of wasabi and ginger to inspire the second instalment of this narrative. The raw wasabi colored high-quality perforated suede sits atop a bed of sweet pickled ginger pink Ignite Foam and saw-toothed rubber outsole adding the precise amount of spice to pay homage, while enhancing the flavor palette of this pack. 

Responsibilities:

+ Color story

+ Material story

+ Graphic design

+ Storyteller

Featured on: 

+ Kicksonfire.com

+ Sneakerfreaker.com

+ Freshnessmag.com

+ Solecollector.com

To Celebrate the 150th anniversary of Canada’s illustrious history, PUMA explored the Frontier Series of Canadian banknotes that immortalizes the country’s achievements and innovations. The intriguingly ornate currency designs are modernized with state of the art polymers and holograms to combat counterfeiting. This mixture of heritage and technology paired perfectly with the classic PUMA Clyde due to the silhouette’s timelessness and authenticity. Each saturated color of supple nubuck corresponding with its respective note is emblazoned with stylized markings of the $20, $50, and $100 CAD denominations on the rear lateral and laces. These affluent iterations decorated with an intricate heel pattern and prismatic foil details featuring PUMA branding and an iconic maple leaf, emulate the Canadian currency safeguards protecting you from footwear forgeries.       

Responsibilities:

+ Color story

+ Material story

+ Graphic design

+ Storyteller 

Featured on:

+ Hypebeast.com

+ Nickkicks.com

+ Kicksonfire.com

+ Sneakernews.com

+ Sneakerfreaker.com

PUMA decided to be kind, rewind, and revive the vibrant hyper-colors that kept an old school era electrified. This pack pulls its neon awesomeness from 90’s Nostalgia of the sun-faded phosphorescent surfer style and high voltage fluorescent cage fighter flair as seen on TV. Each shoe comes complete with a gnarly multicolored static patterned engineered knitted sock and vamp. These kicks are constructed with a bodacious swine suede tongue shroud with dayglow PUMA branding attached to a space age shaped midsole on top of a galactic gradient faded translucent outsole. While you’re rollin’ with the homies getting into some Zach Morris mischief these radical colorways will keep you looking fresh from streets in West Philadelphia to the hills of Bel-air. 

Responsibilities:

+ Color story

+ Material story 

+ Storyteller

Featured on:

+ Hypebeast.com

+ Highsnobiety.com

+ Nicekicks.com

+ Kicksonfire.com

+ Sneakernews.com

+ Sneakerfreaker.com

+ Swaysuniverse.com

Elite English gentlemen hunting jackets equipped with regal riffle recoil reducing shoulder patches, were targeted to capture a collection of this caliber. The posh polka dots perched alongside thick supple diamond quilted swine suede, standing atop birch oiled outsoles are essential to the extravagant outdoorsmen’s arsenal.  

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Label design

+ Photography 

+ Storyteller

Delegation, depositions, and demanding respect directed the decision to capitalize on this prestigious approach to casual business attire. High-powered premium leather synergized with a sheik suit material, placed upon an innovative vulc wrap inlayed with a baroque braided belt, will increase your net worth and have you lookin’ like a boss.

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Vulc tape design

+ Label design

+ Photography 

+ Storyteller

This triptych of haberdashery was modeled from the vintage culture infatuated with the olde timey dapper days. The rich creamy premium leather caresses the exterior, as illustrious intricate light paisley linen embellishes the interior of this chic collection. These buttery babies come broken in but looking crisp to cultivate any shabby ensemble into the crème de la crème.

Responsibilities:

+ Creative direction

+ Material story

+ Color Story

+ Vulc tape design

+ Label design

+ Photography 

+ Storyteller

The strength of the Serengeti was scoured for an elevated way to convey the DC Tough attitude in premium products and found the elusive rhinoceros in our scope. The elegantly aggressive rhino-hide textured suede, covered in a dark silt pigment, lined with stone inspired flannel sits atop shale-grey outsoles, and is affixed with protective reflective metal hardware. This rare pack of durable distinguished specimens will be the pride of your collection.

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Label design

+ Photography 

+ Storyteller

Anomalies in nature produce profound appealing results that stand apart from the populace. These supple amelanistic specimens of perforated full-grain leather, metal laser etched embellishments, and tortoise shell style eyelet grommets create a one of a kind exotic elegance.

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Photography 

+ Storyteller

While I sipped whiskey on sun soaked rocks, a black Diamondback Rattlesnake slithered up to his stone home. Sitting statuesque, intensely staring at the sophisticated deadly serpent sliding beneath my shoes spawned the inspiration for this gel embossed snake scale suede, dressed in a haute herringbone textile. These striking black beauties pack a bite as you stroll through the urban jungle.

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Label design

+ Photography 

+ Storyteller

Salt water sprayed, sun drenched distressed dinghies line the shores in the summer. These unkempt boats are reminiscent of the ratty grunge style rebirth. The individually hand-dyed indigo nappy suede and vintage look of the oil rubbed soles are a salty disheveled addition to any deck.

Responsibilities:

+ Creative direction

+ Material story

+ Color story

+ Photography 

+ Storyteller

Transcendental trippers of the metaphysical stream of consciousness illuminated the visualization of this creation. The intelligently designed random patterns of dyed spectrum vibrations, entangle with geometric architecture of the universe exist to express a meditative internal journey of self-realization.

Responsibilities:

+ Creative direction

+ Graphic pattern design

+ Textile development

+ Material story

+ Color story

+ Photography 

+ Storyteller

Simply inspired by a Victoria's Secret bikini but, tailored with a Tony Montana machismo. The powder white satin sublimated with a mash of majestic zebra decorated in tropical flowers, formed into a flamboyant floral pattern perfect for performing fresh felonies. This lavishly lawless attitude aligned easily with the rebellious street-wise skater philosophy. 

Responsibilities:

+ Creative direction

+ Graphic pattern design

+ Textile development

+ Material story

+ Color story

+ Apparel design

+ Photography 

+ Storyteller

The West Coast godfather of graffiti, creator of Third Rail, and founding member of The Seventh Letter became part of the eclectic Osiris team due to the longstanding lineage they both shared with graffiti culture. As we embarked on this collaboration, our focus was Risk’s personal preferences of apparel and footwear. Keeping true to Risk’s subtle personal style, the black heavy pebbled premium leather is sparingly splattered with spring blue paint, tonally emblazoned with custom stitched Risk tags, lined with lime striped by inky black drips, and embellished with molded metal spray-tip eyelet grommets for the understated aerosol artist.

Responsibilities:

+ Collaboration lead

+ Creative direction

+ Eyelet grommet design

+ Graphic pattern design

+ Material story

+ Color story

+ Photography 

+ Soryteller

Embracing the illegal activity of skateboarding this gear is designed for evading security guards while breaking and entering into a spot. The pitch black appearance of the sleek leather and flexible weaved poly fibers are perfect for the precision of pulling the big payoff of stealing a skate session like a smooth criminal.  

Responsibilities:

 + Creative direction

+ Graphic design

+ Embellishment design

+ Material story

+ Color story

+ Photography

+ Storyteller  

Chipped tooth, still smiling, thug music, hippy styling, hard riding, and always grinding, was the motto of the young rising BMX star from Georgia. His signature script wordmark includes an Atlanta Braves tomahawk hidden in the “D” to represent his home state. The deranged Smillie face symbol reflects his insane skills encapsulated by his peaceful nature. Naturally, once I created the artwork we had to develop a removable Smillie face button.

Responsibilities:

+ Collaboration lead

+ Creative direction

+ Graphic design

+ Button development

+ Material story

+ Color story

+ Photography 

+ Storyteller

The tatted up Aussie bloggers Shock Mansion paired up with Osiris to produce three products that embodied their personas. As we dove into the eccentric outlaw lifestyle of the SM lads, we decided that their extensive body art collection hidden beneath their tailored attire represented them best. The polished black leather exterior signifies the high-end taste of the trio, sits atop translucent outsoles in specific hues, while each shoe is embedded with an elaborate collage of their tattoos. 

Responsibilities:

+ Collaboration lead

+ Creative direction

+ Graphic design

+ Material story

+ Color story

+ Storyteller

The weed smoking, video camera totting, BMX sensation teamed up with Osiris for his first footwear collaboration. After a quick safety meeting (wink wink) we came to the conclusion that there had to be a stash pocket built into his shoe. His Osiris BMX team status is sealed with a specially designed metal sprocket emblem. The splashes of sky blue mixed with the cement grey suede and poncho themed pattern emblazoned with his face tattoo, convey his eclectic tripped out style.   

Responsibilities: 

+ Collaboration lead

+ Creative direction

+ Graphic design

+ Embellishment design

+ Material story

+ Color story

+ Photography 

+ Storyteller